Marketing Manager – Job Description

Role Summary

A Marketing Manager is responsible for planning, developing, and executing marketing strategies to promote a company’s products or services, increase brand awareness, and drive business growth.

Key Responsibilities

1. Marketing Strategy & Planning

Develop and implement overall marketing strategies
Identify target markets and customer segments
Plan campaigns aligned with business goals

2. Campaign Management

Design and execute marketing campaigns (digital, print, events)
Monitor campaign performance and ROI
Optimize campaigns based on data and insights

3. Brand Management

Maintain and enhance brand image and positioning
Ensure consistency across all marketing channels
Manage brand guidelines and messaging

4. Digital Marketing

Oversee social media, email marketing, SEO, and online advertising
Manage company website and content updates
Analyze digital performance metrics

5. Market Research & Analysis

Conduct market research to identify trends and opportunities
Analyze competitors and customer behavior
Use data to guide marketing decisions

6. Team & Budget Management

Lead and manage the marketing team
Coordinate with external agencies and vendors
Plan and manage marketing budgets effectively

7. Collaboration

Work closely with sales, product, and management teams
Support sales with marketing materials and campaigns

Required Skills

Strong strategic thinking and creativity
Excellent communication and presentation skills
Analytical and data-driven mindset
Leadership and team management abilities
Knowledge of digital marketing tools and platforms

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field
3–7+ years of experience in marketing roles

Preferred Skills (Optional)

Experience with marketing automation tools and CRM systems
Knowledge of branding and content marketing
Certifications in digital marketing (e.g., Google Ads, SEO, social media)

Work Environment

Office or hybrid work setup
May involve coordination with multiple departments and external partners
Can require flexibility during campaigns or product launches

THG(The Hospitality Group) jobs

Marketing Manager