Sales Engineer – Job Description

Job Title: Sales Engineer

Location: [Location]

Experience: 2–8 Years (or as required)

Employment Type: Full-time

Job Summary

We are seeking a motivated and technically competent Sales Engineer to drive sales growth by promoting technical products and solutions to customers. The ideal candidate will combine engineering knowledge with strong sales skills to identify customer requirements, provide technical recommendations, prepare proposals, and develop long-term client relationships.

Key Responsibilities

Sales & Business Development

Identify and develop new business opportunities within assigned markets and territories.
Generate leads through networking, client visits, referrals, and market research.
Conduct customer meetings, presentations, and product demonstrations.
Promote company products and services to consultants, contractors, industrial clients, and end users.
Prepare and submit quotations, proposals, and tender documents.
Negotiate commercial terms and close sales opportunities.
Achieve monthly, quarterly, and annual sales targets.

Technical Support & Solutions

Understand customer requirements and recommend suitable technical solutions.
Review technical specifications, drawings, and project requirements.
Provide pre-sales technical support and product selection assistance.
Coordinate with engineering and operations teams to ensure accurate proposals.
Respond to technical inquiries and clarify customer concerns.
Conduct product training and technical presentations for clients.

Customer Relationship Management

Build and maintain strong relationships with existing and prospective customers.
Ensure high levels of customer satisfaction and after-sales support.
Follow up on quotations, project opportunities, deliveries, and payments.
Maintain regular communication with key stakeholders and decision-makers.

Market Analysis & Reporting

Monitor market trends, competitor activities, and industry developments.
Identify new projects and potential business opportunities.
Maintain customer records and sales activities in CRM systems.
Prepare sales forecasts, pipeline reports, and visit reports.
Provide management with market feedback and growth opportunities.

Required Qualifications

Bachelor's Degree or Diploma in Engineering (Mechanical, Electrical, Civil, Instrumentation, Industrial, or related field).
Experience in technical sales, business development, or engineering support.
Strong understanding of engineering products, systems, or industrial solutions.
Ability to interpret technical drawings and specifications.
Proven track record of achieving sales targets.

Preferred Technical Skills

Technical product knowledge
Proposal and quotation preparation
Tendering and bid management
Technical presentations and demonstrations
Project sales and solution selling
Cost estimation and commercial analysis
Contract and negotiation management

Software Skills

Microsoft Excel
Microsoft Word
Microsoft PowerPoint
AutoCAD (preferred)
CRM software and ERP systems

Key Competencies

Strong communication and presentation skills
Sales and negotiation abilities
Customer-focused mindset
Problem-solving and analytical thinking
Time management and organizational skills
Ability to work independently and as part of a team
Commercial and business awareness

Typical Deliverables

Sales quotations and technical proposals
Tender submissions
Product presentations and demonstrations
Customer visit reports
Sales pipeline and forecast reports
Market intelligence reports
Revenue and sales performance reports

Key Performance Indicators (KPIs)

Achievement of sales targets
Revenue and profit growth
Number of new customers acquired
Conversion rate of leads to sales
Customer retention and satisfaction
Value of sales pipeline generated
Tender success rate
Collection and payment recovery performance

Working Environment

Regular travel to customer sites, project locations, and client offices.
Interaction with engineers, consultants, contractors, procurement teams, and decision-makers.
Combination of field visits, technical meetings, and office-based reporting.

Career Progression

Sales Engineer
Senior Sales Engineer
Key Account Manager
Business Development Manager
Sales Manager
Regional Sales Manager
Business Unit Manager

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Sales Engineer