Job Description: Senior Sales Executive

Job Title: Senior Sales Executive

Job Summary

We are looking for an experienced and target-oriented Senior Sales Executive to drive sales growth, develop new business opportunities, and maintain strong customer relationships. The candidate will be responsible for identifying potential clients, promoting company products and services, preparing quotations, negotiating commercial terms, and achieving sales targets. The ideal candidate should have excellent communication, negotiation, and customer relationship management skills.

Key Responsibilities

Identify, develop, and pursue new business opportunities to increase company sales.
Generate leads through customer visits, cold calling, referrals, networking, and market research.
Develop and maintain strong relationships with existing and potential customers.
Promote company products and services to corporate clients, contractors, consultants, dealers, and end users.
Understand customer requirements and recommend suitable products and solutions.
Prepare quotations, commercial proposals, and sales presentations.
Follow up on enquiries, quotations, negotiations, purchase orders, and pending payments.
Achieve monthly, quarterly, and annual sales targets.
Conduct regular client meetings and field visits to expand the customer base.
Coordinate with the technical, purchase, accounts, and operations teams to ensure smooth order processing and delivery.
Monitor market trends, competitor activities, and customer requirements.
Maintain accurate records of customer interactions, sales activities, and business opportunities.
Prepare and submit periodic sales reports to management.
Identify opportunities for upselling and cross-selling company products.
Support junior sales team members and contribute to overall team performance.

Qualifications

Bachelor's degree or diploma in Business Administration, Marketing, Engineering, or a related field.
Minimum 3–5 years of relevant sales experience preferred.
Experience in B2B sales, project sales, or industrial product sales is an advantage.
A valid driving licence is preferred for field sales positions.

Required Skills

Excellent communication, presentation, and negotiation skills.
Strong business development and lead-generation abilities.
Good customer relationship management skills.
Ability to understand customer requirements and close sales effectively.
Strong planning, follow-up, and time-management skills.
Proficiency in MS Office and sales reporting tools.
Ability to work independently and achieve sales targets.
Willingness to travel for customer meetings and business development.

Preferred Experience

Experience in engineering, electrical, mechanical, construction, MEP, or fire and safety industries.
Knowledge of project-based sales, tendering, and commercial negotiations.
Experience dealing with consultants, contractors, builders, industries, and corporate customers.

Key Performance Indicators (KPIs)

Achievement of monthly and annual sales targets.
Number of new customers acquired.
Conversion rate of enquiries and quotations into orders.
Revenue and gross profit generated.
Customer retention and satisfaction.
Timely follow-up on leads, quotations, and outstanding payments.
Growth in the customer base and sales pipeline.

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Senior Sales Executive