Marketing Coordinator (Online and Offline)

Position: Marketing Coordinator

Department: Marketing

Location: Kuwait

Reports to: Marketing Manager / Head of Business Development

Job Purpose:

To support the development and execution of integrated marketing campaigns that enhance the Tanzifco Express brand, generate leads, and support both B2B and B2C sales objectives. This role requires a hands-on coordinator skilled in both digital and traditional marketing channels.

Key Responsibilities:

Digital Marketing:
Manage and grow the company's social media presence (LinkedIn, Instagram, Facebook) through content creation, scheduling, and community engagement.
Assist in managing Google Ads and social media advertising campaigns.
Update and optimize the company website content using CMS (e.g., WordPress).
Create email marketing campaigns (e.g., newsletters, promotional blasts) using platforms like Mailchimp.
Monitor online reviews and manage the company's online reputation.
Offline & Traditional Marketing:
Coordinate the design and production of marketing collateral (brochures, flyers, presentations, corporate gifts).
Assist in planning and executing events, exhibitions, and promotional activations.
Manage relationships with printing houses, media agencies, and other vendors.
Support PR activities and press release distribution.
Content & Brand Management:
Create engaging content for various platforms, including blog posts, case studies, videos, and infographics.
Ensure all marketing materials adhere to brand guidelines and convey a consistent brand message.
Analytics & Reporting:
Track and report on the performance of marketing campaigns using analytics tools (Google Analytics, social media insights).
Provide insights and recommendations for campaign optimization.
Coordination & Support:
Provide marketing support to the sales and operations teams with lead generation materials and presentations.
Manage the marketing inventory and budget tracking for specific activities.

Qualifications & Experience:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2-4 years of hands-on experience in a marketing role, with a proven portfolio showcasing both online and offline projects.
Practical skills in social media management, content creation, and basic SEO/SEM principles.
Experience with design tools (Canva, Adobe Creative Suite) and marketing platforms (Mailchimp, Hootsuite, etc.).
Excellent written and verbal communication skills in English (Arabic is essential for local market content).
Creative, organized, and able to manage multiple projects simultaneously.

Marketing Coordinator (Online and Offline) jobs

Marketing Coordinator (Online and Offline)