Sales Executive (Food & Beverage)

Job Title: Sales Executive - Food & Beverage (F&B)

Department: Sales & Marketing / F&B

Reports To: Director of Sales / F&B Director / Sales Manager

Employment Type: Full-Time

Position Summary:

The Sales Executive for Food & Beverage is a dynamic and results-driven professional responsible for generating revenue through the proactive sales of banquet events, catering services, restaurant private dining, and other F&B offerings. This role focuses on building strong client relationships, identifying new business opportunities, and achieving individual and team sales targets to maximize the profitability of the F&B outlets.

Key Responsibilities:

Business Development & Prospecting:
Identify, qualify, and generate new business leads through cold calling, networking, referrals, and digital channels.
Develop and maintain a robust pipeline of potential clients (corporate, social, travel trade, etc.).
Conduct market research to identify trends and new sales opportunities.
Client Relationship & Sales Management:
Conduct client meetings, site inspections, and presentations to showcase F&B venues and services.
Prepare and present detailed, compelling proposals and contracts for events (weddings, conferences, galas, meetings).
Negotiate terms and close sales to meet and exceed revenue goals.
Maintain an organized database of clients, leads, and activities using the company's CRM software (e.g., Salesforce, HubSpot).
Event Coordination & Account Management:
Act as the primary liaison for clients during the initial sales process, ensuring a smooth handover to the operations/event planning team.
Work closely with the culinary, banquet, and operations teams to ensure client specifications are understood and feasible.
Follow up with clients post-event to ensure satisfaction and secure future business.
Revenue & Administrative Duties:
Prepare weekly action plans, sales forecasts, and reports for management.
Monitor competitors’ activities, pricing, and offerings.
Participate in sales meetings, trade shows, and promotional events.
Adhere to the departmental budget and sales strategy.

Qualifications & Skills:

Education: Bachelor’s degree in Business Administration, Marketing, Hospitality, or related field preferred.
Experience: Minimum of 2-3 years of proven sales experience, preferably within the hotel F&B, catering, or event sales industry.
Skills:
Exceptional communication, presentation, and negotiation skills.
Strong networking abilities and a customer-centric approach.
Goal-oriented with a proven track record of meeting sales quotas.
Proficiency in MS Office (Word, Excel, PowerPoint) and CRM systems.
Ability to work independently and as part of a team in a fast-paced environment.
Excellent organizational and time-management skills.
In-depth knowledge of food, beverage, and event trends.

Physical Requirements:

Ability to travel locally for client meetings and events.
May require working outside standard business hours for events and client entertainment.

Sales Executive (Food & Beverage) jobs

Sales Executive (Food & Beverage)