Sales Manager – HORECA (Food Industry)

Location: Dubai / UAE

Job Type: Full-Time

Industry: Food & Beverage / Meat Processing

About the Role

We are seeking a dynamic and results-driven Sales Manager to lead our HORECA (Hotel, Restaurant, Cafe) sales division. The ideal candidate is a hunter with a robust background in the Food Industry, specifically within Meat, Sauces, Broth, and Frozen Products. You will be responsible for driving revenue growth, building a high-performing sales team, and expanding our market share across the UAE.

Key Responsibilities

Strategic Planning: Develop and execute a comprehensive sales strategy for the HORECA channel to achieve revenue targets and market penetration goals.
Business Development: Identify and secure new business opportunities with hotels, restaurants, catering companies, and institutional feeders. Focus on promoting our range of Sauces, Broths, Breaded Products, Cold Cuts, and Frozen Meals.
Client Relationship Management: Build and maintain strong, long-lasting relationships with key clients (e.g., Executive Chefs, F&B Directors, Procurement Managers).
Team Leadership: Recruit, train, mentor, and manage a team of Sales Executives/Supervisors to ensure they meet individual and team KPIs.
Market Intelligence: Monitor market trends, competitor activity, and customer feedback to adjust strategies and identify new product opportunities (specifically within the meat and processed food segments).
Sales Operations: Prepare regular sales forecasts, reports, and budgets. Ensure timely collections and adherence to company policies.
Product Knowledge: Act as a product expert for the portfolio, understanding the technical aspects and culinary applications of breaded items, cold cuts, and frozen meals.

Qualifications & Requirements

Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience: Minimum of 5-8 years of sales experience in the UAE/GCC, with at least 2-3 years in a managerial role.
Industry Specifics:
Essential: Experience in the Food Industry (Wholesale / HORECA).
Preferred: Background in the Meat Industry (processing, distribution, or trading).
Portfolio Knowledge: Must be familiar with selling Sauces, Broth, Breaded Products (e.g., nuggets, patties), Cold Cuts, and Frozen Ready Meals.
Licensing: Valid UAE Driving License is mandatory.
Skills:
Proven track record of meeting or exceeding sales targets.
Strong negotiation and closing skills.
Excellent communication and presentation skills.
Proficiency in CRM software and MS Office.

What We Offer

Competitive salary + attractive commission structure / performance bonus.
Medical insurance and other benefits as per UAE labor law.
Company car or transportation allowance (as per company policy).
Opportunity to work with a growing portfolio of high-quality food products.

Sales Manager – HORECA (Food Industry) jobs

Sales Manager – HORECA (Food Industry)