Job Description: Sales Executive / Sales Engineer
Job Summary
We are looking for a motivated and technically capable Sales Executive / Sales Engineer to drive business development and sales of the company's technical products, equipment, systems, and solutions.
The candidate will be responsible for identifying new business opportunities, understanding customer technical requirements, recommending suitable solutions, preparing commercial proposals, and managing the sales process from enquiry through order closure.
Key Responsibilities
- Identify and develop new business opportunities through direct sales, customer visits, networking, referrals, and market research.
- Develop and maintain strong relationships with existing and prospective customers.
- Visit customer sites to understand technical requirements and project specifications.
- Understand customer applications and recommend appropriate products or technical solutions.
- Prepare quotations, technical proposals, product presentations, and commercial offers.
- Coordinate with technical, engineering, estimation, procurement, and operations teams to develop suitable solutions.
- Conduct product demonstrations, technical presentations, and customer meetings.
- Manage the complete sales cycle from lead generation and enquiry through negotiation, order confirmation, and delivery.
- Follow up on quotations, tenders, proposals, and pending opportunities.
- Negotiate pricing, commercial terms, delivery schedules, and other requirements within company guidelines.
- Identify opportunities for upselling, cross-selling, upgrades, and repeat business.
- Develop and maintain a strong sales pipeline and provide accurate sales forecasts.
- Monitor market trends, competitor activities, customer requirements, and pricing.
- Participate in exhibitions, seminars, trade shows, product launches, and other business development activities.
- Coordinate with internal teams to ensure smooth order execution and customer satisfaction.
- Support after-sales activities and maintain long-term customer relationships.
- Maintain accurate customer, enquiry, quotation, and opportunity records in CRM/ERP systems.
- Achieve assigned sales, revenue, and profitability targets.
- Submit regular sales reports and market feedback to management.
Required Qualifications & Experience
- Bachelor's degree or diploma in Engineering, Mechanical, Electrical, Electronics, Industrial Technology, Business, or a related field.
- 2–5 years of experience in technical sales, industrial sales, engineering sales, equipment sales, or B2B sales.
- Strong technical aptitude with the ability to understand products, applications, specifications, and customer requirements.
- Good knowledge of sales processes, quotation preparation, negotiation, and order management.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Ability to communicate technical information clearly to both technical and non-technical customers.
- Good proficiency in MS Office and familiarity with CRM/ERP systems.
- Willingness to travel for customer meetings, site visits, and business development activities.
- Valid driving license is an advantage, where applicable.
Preferred Technical Skills
Depending on the company's product portfolio, experience in any of the following areas will be an advantage:
- Industrial machinery and equipment
- Automation and control systems
- Electrical and electronic products
- Mechanical products and components
- Engineering solutions
- IT and technology solutions
- Security and surveillance systems
- Manufacturing equipment
- HVAC and MEP solutions
- Industrial consumables and tools
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and gross-margin achievement.
- New customer acquisition.
- Number and value of qualified sales opportunities.
- Quotation-to-order conversion rate.
- Sales pipeline growth.
- Customer retention and repeat business.
- Upselling and cross-selling performance.
- Sales forecast accuracy.
- Timely follow-up and opportunity closure.
- Customer satisfaction.
Key Competencies
- Technical sales
- Business development
- B2B sales
- Consultative selling
- Product and application knowledge
- Lead generation and prospecting
- Customer relationship management
- Negotiation and closing
- Technical presentation
- Commercial awareness
- Problem solving
- Sales planning and forecasting
- Target-oriented approach
