Job Description: Welding Sales Engineer / Sales Executive
Job Summary
We are looking for a Welding Sales Engineer / Sales Executive to develop and grow sales of welding equipment, consumables, accessories, and related industrial solutions.
The candidate will be responsible for identifying new customers, understanding welding and fabrication requirements, recommending suitable products, conducting customer visits and product demonstrations, preparing quotations, and managing the sales process from enquiry to order closure.
Key Responsibilities
- Develop and achieve sales targets for welding machines, welding consumables, accessories, and related products.
- Identify new customers and business opportunities within fabrication, manufacturing, construction, automotive, shipbuilding, oil & gas, infrastructure, and engineering industries.
- Visit customer facilities and project sites to understand welding applications, production requirements, and technical challenges.
- Recommend suitable welding machines, consumables, processes, and accessories based on customer requirements.
- Develop and maintain strong relationships with fabricators, contractors, manufacturers, workshops, project companies, dealers, and end users.
- Generate leads through cold calling, customer visits, referrals, networking, exhibitions, and market research.
- Prepare quotations, technical proposals, product comparisons, and commercial offers.
- Conduct product demonstrations, welding trials, technical presentations, and application discussions where required.
- Coordinate with technical/service teams to provide appropriate solutions and resolve customer requirements.
- Manage the complete sales cycle from enquiry and quotation through negotiation, order confirmation, delivery, and follow-up.
- Follow up on quotations, tenders, trials, and open sales opportunities.
- Negotiate prices, payment terms, delivery schedules, and commercial conditions within company policies.
- Promote cross-selling and upselling of welding consumables, accessories, spare parts, and related equipment.
- Develop new territories, accounts, dealers, and distribution channels.
- Monitor competitor products, pricing, market trends, and customer preferences.
- Maintain accurate customer and opportunity information in CRM/ERP systems.
- Coordinate with logistics, finance, service, and operations teams to ensure smooth order execution.
- Support payment collection and resolve customer issues in coordination with the relevant departments.
- Prepare regular sales reports, forecasts, customer visit reports, and market updates.
- Participate in exhibitions, trade shows, technical seminars, and industry events.
Required Qualifications & Experience
- Diploma/Bachelor's degree in Mechanical Engineering, Welding Technology, Industrial Engineering, or a related field.
- 2–5 years of experience in welding sales, industrial sales, technical sales, fabrication, or welding equipment/consumables.
- Good knowledge of welding processes such as MIG/MAG, TIG, ARC/MMA, SAW, and related applications.
- Understanding of welding machines, electrodes, wires, shielding gases, torches, PPE, and welding accessories.
- Ability to understand customer applications and recommend appropriate welding solutions.
- Strong communication, negotiation, presentation, and interpersonal skills.
- Good commercial awareness and ability to prepare and negotiate quotations.
- Proficiency in MS Office and familiarity with CRM/ERP systems.
- Willingness to travel extensively for customer visits and project/site inspections.
Preferred Technical Knowledge
Knowledge or experience in the following areas will be an advantage:
- MIG/MAG, TIG, ARC/MMA and SAW welding
- Welding machines and power sources
- Welding electrodes and filler wires
- Welding automation and mechanization
- Welding positioners and accessories
- Cutting machines and plasma cutting
- Welding torches and consumables
- Shielding gases and gas-management solutions
- Welding PPE and safety products
- Welding inspection and quality requirements
- Fabrication and structural steel applications
- Stainless steel, carbon steel, and aluminum welding applications
Target Industries
The candidate will be expected to develop business in industries such as:
- General fabrication
- Structural steel
- Heavy engineering
- Automotive and auto components
- Shipbuilding and marine
- Oil & gas
- Construction and infrastructure
- Manufacturing
- Pressure vessels and boilers
- Pipeline fabrication
- Railway and transportation
- Maintenance and repair workshops
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and gross-margin achievement.
- New customer acquisition.
- Growth in welding equipment and consumables sales.
- Number and value of qualified sales opportunities.
- Quotation-to-order conversion rate.
- Territory and market development.
- Customer retention and repeat business.
- Dealer/channel development.
- Sales pipeline and forecast accuracy.
- Timely follow-up and opportunity closure.
- Payment collection support.
Key Skills & Competencies
- Welding & fabrication knowledge
- Technical sales
- Industrial B2B sales
- Business development
- Lead generation and prospecting
- Customer relationship management
- Application-based selling
- Product demonstration
- Negotiation and closing
- Technical presentation
- Market analysis
- Sales forecasting
- Problem solving
- Commercial awareness
- Willingness to travel