Job Title
AI-Driven Marketing & Content Specialist
Job Description
Position Summary:
We are seeking a creative and data-driven AI-Driven Marketing & Content Specialist to develop, optimize, and manage marketing campaigns and content using AI-powered tools and technologies. The ideal candidate will combine marketing expertise with AI solutions to create engaging content, improve campaign performance, enhance customer engagement, and support business growth across digital channels.
Key Responsibilities
- Develop and execute AI-assisted marketing strategies aligned with business objectives.
- Create, edit, and optimize high-quality content for websites, blogs, email campaigns, social media, and digital advertising.
- Use AI-powered tools to generate content ideas, improve copywriting, personalize customer communications, and automate marketing workflows.
- Plan and manage multi-channel digital marketing campaigns to increase brand awareness and lead generation.
- Conduct keyword research and implement SEO best practices to improve search engine visibility.
- Analyze campaign performance using analytics tools and recommend data-driven improvements.
- Collaborate with design, sales, and product teams to create compelling marketing materials.
- Maintain brand consistency across all marketing channels and content.
- Stay informed about emerging AI technologies, digital marketing trends, and content strategies.
- Ensure all AI-generated content is reviewed for accuracy, quality, originality, and brand alignment.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.
- 2–5 years of experience in digital marketing, content marketing, or marketing communications.
- Experience using AI-powered content creation and marketing tools.
- Strong understanding of SEO, email marketing, social media, and content strategy.
- Proficiency with marketing analytics tools such as Google Analytics and CRM platforms.
- Excellent written and verbal communication skills.
Preferred Skills
- Experience with AI platforms for content generation, marketing automation, and campaign optimization.
- Knowledge of paid advertising platforms such as Google Ads, LinkedIn Ads, or Meta Ads.
- Basic understanding of graphic design tools such as Canva or Adobe Creative Suite.
- Familiarity with content management systems (CMS) such as WordPress.
- Strong analytical, creative, and project management skills.
Key Competencies
- AI-assisted content creation
- Digital marketing strategy
- Content marketing
- Search engine optimization (SEO)
- Marketing automation
- Data analysis and reporting
- Campaign management
- Brand communication
- Creativity and innovation
- Cross-functional collaboration
Working Conditions
- Office-based, hybrid, or remote depending on business requirements.
- May require collaboration with cross-functional teams and external agencies.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Employment Type
