Sales Representative — Job Description
Job Summary
We are seeking a motivated and customer-focused Sales Representative to promote company products and services, develop new customer relationships, and achieve assigned sales targets. The successful candidate will identify business opportunities, understand customer needs, provide suitable solutions, and maintain strong long-term relationships with customers.
Key Responsibilities
- Promote and sell company products and services to existing and potential customers.
- Identify and develop new sales leads and business opportunities.
- Conduct customer visits, meetings, presentations, and product demonstrations.
- Understand customer requirements and recommend appropriate products or services.
- Prepare quotations, proposals, and sales documentation as required.
- Follow up on leads, quotations, inquiries, and sales opportunities.
- Achieve assigned monthly, quarterly, and annual sales targets.
- Build and maintain strong relationships with customers and business partners.
- Maintain regular communication with existing customers to encourage repeat business and customer retention.
- Monitor market trends, customer preferences, competitor activities, and pricing.
- Negotiate prices and commercial terms within approved company guidelines.
- Coordinate with internal departments to ensure timely order processing and delivery.
- Handle customer inquiries, complaints, and concerns professionally and escalate issues when necessary.
- Maintain accurate customer information, sales activities, and opportunity records in CRM or company systems.
- Prepare regular sales activity, customer visit, and performance reports.
- Participate in exhibitions, trade shows, promotional activities, and other marketing events.
- Collect customer feedback and provide relevant information to management and product teams.
- Ensure all sales activities comply with company policies, procedures, and ethical standards.
- Maintain professional knowledge of company products, services, pricing, and market developments.
- Perform other sales-related duties assigned by management.
Qualifications
- Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, or a related field.
- Previous sales or customer-service experience is preferred.
- Experience in the relevant industry or product category is an advantage.
- Valid driving license may be required for field sales positions.
Required Skills
- Excellent communication and interpersonal skills.
- Strong customer-service and relationship-building abilities.
- Good negotiation and persuasion skills.
- Target-oriented and self-motivated approach.
- Strong prospecting and lead-generation abilities.
- Good presentation and product-demonstration skills.
- Strong follow-up and time-management skills.
- Ability to understand customer needs and recommend suitable solutions.
- Basic knowledge of Microsoft Office and CRM systems.
- Good problem-solving and organizational skills.
- Ability to work independently and as part of a sales team.
- Willingness to travel for customer visits when required.
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and gross-profit contribution.
- Number of new customers acquired.
- Lead-to-customer conversion rate.
- Number and value of sales opportunities generated.
- Customer retention and repeat sales.
- Customer satisfaction and relationship quality.
- Timeliness and accuracy of sales reporting.
- Number of customer visits, calls, and sales activities completed.
