Job Description: Sales Engineer / Sales Executive
Job Title: Sales Engineer / Sales Executive
Job Summary
We are looking for a motivated and target-oriented Sales Engineer / Sales Executive to develop new business opportunities, promote company products and services, and maintain strong customer relationships. The candidate will be responsible for generating leads, understanding customer requirements, preparing quotations, conducting client visits, negotiating commercial terms, and achieving sales targets.
The ideal candidate should have good communication and negotiation skills, a customer-focused approach, and the ability to identify opportunities and convert enquiries into sales.
Key Responsibilities
- Identify and develop new business opportunities through client visits, cold calling, referrals, networking, and market research.
- Promote and sell company products and services to new and existing customers.
- Build and maintain strong relationships with customers, contractors, consultants, dealers, and corporate clients.
- Understand customer requirements and recommend suitable products or technical solutions.
- Generate leads and follow up on enquiries, quotations, and potential sales opportunities.
- Prepare quotations, commercial proposals, product presentations, and sales documentation.
- Conduct customer meetings, product demonstrations, and presentations.
- Negotiate pricing, payment terms, and delivery schedules within company policies.
- Follow up on quotations, purchase orders, pending payments, and customer requirements.
- Achieve monthly, quarterly, and annual sales targets.
- Coordinate with technical, estimation, purchase, accounts, and project teams to ensure smooth order processing.
- Monitor market trends, competitor activities, and customer feedback.
- Maintain customer databases, sales records, and regular activity reports.
- Identify opportunities for upselling, cross-selling, and repeat business.
- Participate in exhibitions, promotional campaigns, and other business development activities.
- Provide after-sales coordination to maintain customer satisfaction and long-term relationships.
Qualifications
- Diploma or Bachelor's degree in Engineering, Business Administration, Marketing, or a related field.
- Technical qualifications in Mechanical, Electrical, Civil, or Fire & Safety Engineering are preferred for technical sales positions.
- Previous experience in sales, business development, or customer relationship management is an advantage.
- Freshers with strong communication skills and a willingness to learn may also apply.
Required Skills
- Excellent communication, presentation, and negotiation skills.
- Strong lead-generation and business development abilities.
- Good customer relationship management skills.
- Ability to understand customer requirements and close sales effectively.
- Basic knowledge of MS Office, especially Excel and Word.
- Strong follow-up, planning, and time-management skills.
- Ability to work independently and achieve sales targets.
- Professional attitude, confidence, and problem-solving abilities.
- Willingness to travel for customer meetings and field visits.
- A valid driving licence is preferred for field sales roles.
Preferred Experience
- Experience in B2B sales, project sales, industrial products, or technical sales.
- Experience dealing with contractors, consultants, builders, industries, and corporate customers.
- Knowledge of quotations, BOQs, tenders, and commercial negotiations.
- Experience in engineering, MEP, construction, electrical, mechanical, or fire and safety industries is an advantage.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- Number of new leads and customers generated.
- Conversion rate of enquiries and quotations into orders.
- Revenue and gross profit generated.
- Customer retention and satisfaction.
- Timely follow-up on quotations and sales opportunities.
- Growth in the customer base and sales pipeline.
- Accuracy and timeliness of sales reporting.
