Brand Auditor
Reports To: Brand Manager / Head of Marketing / Quality Director
Summary: The Brand Auditor is responsible for evaluating and ensuring consistent application of the brand's identity, standards, and customer experience across all physical and digital touchpoints. This role acts as the guardian of brand integrity.
Key Responsibilities:
- Standards Auditing: Conduct systematic, unannounced audits of locations (stores, restaurants, offices) to assess compliance with brand standards (visual identity, signage, cleanliness, merchandise display, staff appearance).
- Experience Evaluation: Assess the customer journey, including service quality, sales processes, and overall brand experience, often through mystery shopping or direct observation.
- Reporting & Analysis: Document findings with detailed reports, photographic evidence, and scorecards. Analyze audit data to identify trends, risks, and opportunities for brand consistency improvement.
- Feedback & Coaching: Provide constructive, objective feedback to location management and operational leaders. Recommend corrective actions and best practices.
- Competitive Benchmarking: Periodically audit competitor locations to provide insights on market positioning and experience.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in retail, hospitality, brand management, or quality auditing.
- Exceptional attention to detail and keen observational skills.
- Excellent written and verbal communication skills for reporting and feedback.
- Ability to work independently, travel frequently, and maintain objectivity.
- Deep understanding of the specific brand's guidelines and values.
