Job Description – Marketing Specialist
Job Title
Marketing Specialist
Job Summary
We are seeking a creative and performance-driven Marketing Specialist to develop and execute marketing strategies that increase brand awareness, generate leads, and support business growth. The ideal candidate will manage marketing campaigns, digital platforms, content creation, and market analysis to drive customer engagement and achieve organizational objectives.
Key Responsibilities
- Develop and implement marketing campaigns across digital and traditional channels.
- Create and manage marketing content for social media, websites, email campaigns, and promotional materials.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Coordinate with sales and design teams to support business development activities.
- Monitor campaign performance and prepare marketing reports and analytics.
- Manage social media accounts and online brand presence.
- Assist in organizing events, exhibitions, and promotional activities.
- Optimize SEO, SEM, and digital advertising strategies.
- Maintain relationships with external vendors, agencies, and media partners.
- Ensure brand consistency across all marketing communications.
Required Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
- 2–5 years of experience in marketing, digital marketing, or brand management.
- Strong understanding of digital marketing tools and social media platforms.
- Proficiency in MS Office, Google Analytics, and marketing software/tools.
- Excellent communication, creativity, and analytical skills.
Preferred Skills
- Experience with SEO, SEM, PPC, and email marketing campaigns.
- Knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Content writing and copywriting skills.
- Strong project coordination and multitasking abilities.
- Experience in B2B or B2C marketing environments.
Key Competencies
- Creativity
- Communication Skills
- Market Analysis
- Strategic Thinking
- Brand Management
- Team Collaboration
- Time Management
Employment Type
Full-Time
Industry
Marketing / Advertising / Digital Media / Corporate Services
Reporting To
Marketing Manager / Head of Marketing
