Senior Channel Sales Executive

Nexus People • Full-time • Dubai, United Arab Emirates • 15h ago

Job Description: Senior Channel Sales Executive

Job Summary

We are looking for an experienced and target-driven Senior Channel Sales Executive to manage and expand our network of dealers, distributors, resellers, and business partners.

The role will focus on partner acquisition, partner development, revenue growth, market expansion, and achievement of channel sales targets. The ideal candidate should have strong market knowledge, excellent relationship-building skills, and a proven track record in channel-driven sales.

Key Responsibilities

Develop and implement channel sales strategies to achieve assigned revenue and profitability targets.
Identify, appoint, onboard, and activate new dealers, distributors, resellers, and channel partners.
Manage and grow existing partner relationships to maximize sales performance.
Develop territory-wise and partner-wise sales plans and monitor performance against targets.
Drive primary and secondary sales through the channel network.
Regularly visit channel partners to understand business requirements, sales opportunities, inventory, and market conditions.
Generate new business opportunities through the dealer and distributor network.
Build strong relationships with key decision-makers within partner organizations.
Support partners with product information, pricing, quotations, sales tools, promotions, and commercial support.
Coordinate with internal sales, pre-sales, technical, marketing, finance, logistics, and service teams to support partner requirements.
Conduct product training, sales training, partner meetings, workshops, and business reviews.
Develop and execute channel incentive programs, promotions, campaigns, and partner engagement activities.
Monitor partner pipeline, inventory levels, order status, and sales forecasts.
Identify opportunities for upselling, cross-selling, and introduction of new products.
Ensure timely follow-up on leads, quotations, purchase orders, deliveries, and payments.
Monitor competitor activities, pricing, promotions, and channel strategies.
Identify potential channel conflicts and resolve issues in coordination with management.
Ensure partners comply with company pricing, discount, credit, and sales policies.
Maintain accurate partner, customer, opportunity, and sales information in CRM/ERP systems.
Prepare weekly and monthly channel sales reports, forecasts, and partner performance reviews.
Travel regularly within the assigned territory for partner development and business expansion.

Required Qualifications & Experience

Bachelor's degree in Business Administration, Marketing, Engineering, IT, or a related field.
4–8 years of relevant experience in channel sales, distribution sales, dealer management, or B2B sales.
Proven experience managing dealers, distributors, resellers, system integrators, or business partners.
Demonstrated ability to achieve and exceed sales targets.
Strong understanding of channel sales and distribution models.
Excellent communication, negotiation, presentation, and relationship-management skills.
Strong commercial and business-development orientation.
Good knowledge of MS Office and CRM/ERP systems.
Willingness to travel extensively within the assigned market.