Job Description: Sales Manager – Digital Printing Division
Job Summary
We are seeking an experienced and results-driven Sales Manager – Digital Printing Division to lead sales growth and business development for our digital printing solutions and services.
The successful candidate will be responsible for developing new business opportunities, managing key customer relationships, achieving sales targets, and expanding the company's presence in the digital printing market. The role requires a strong understanding of digital printing technologies, applications, customer requirements, and market trends.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue, volume, and profitability targets for the Digital Printing Division.
- Identify and develop new customers and business opportunities across commercial printing, packaging, labels, signage, publishing, textiles, and other relevant segments.
- Manage and strengthen relationships with existing customers, key accounts, dealers, and channel partners.
- Understand customer requirements and recommend suitable digital printing machines, solutions, consumables, software, and services.
- Conduct customer visits, product presentations, demonstrations, and technical discussions in coordination with the technical team.
- Prepare quotations, negotiate commercial terms, and close sales in line with company policies.
- Develop and maintain a strong sales pipeline and provide regular forecasts to management.
- Monitor market trends, competitor activities, pricing, and new technologies.
- Identify opportunities for upselling, cross-selling, upgrades, and repeat business.
- Work closely with service, technical, marketing, finance, and operations teams to ensure smooth customer onboarding and order execution.
- Participate in exhibitions, trade shows, industry events, seminars, and customer engagement programs.
- Develop territory and account plans to maximize market penetration.
- Track sales performance, customer feedback, and business development activities through regular reports and CRM systems.
- Support the development of channel and dealer networks where applicable.
- Ensure timely collection of payments in coordination with the finance team.
- Provide market feedback to management regarding customer needs, pricing, products, and competitive positioning.
Required Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Engineering, Printing Technology, or a related field.
- 5–10 years of sales experience, preferably in digital printing, commercial printing, packaging, labels, graphic arts, or printing equipment.
- Proven track record of achieving sales and business development targets.
- Strong understanding of digital printing technologies, equipment, applications, and consumables.
- Experience in B2B sales and consultative selling.
- Strong negotiation, presentation, communication, and relationship-management skills.
- Willingness to travel extensively for customer meetings and business development activities.
- Good knowledge of MS Office and CRM/sales management tools.
Preferred Skills
- Experience selling digital printing presses, printers, finishing equipment, inks/toners, or related solutions.
- Existing network within the printing, packaging, publishing, advertising, or graphic arts industry.
- Experience managing distributors, dealers, or sales teams.
- Strong commercial and financial understanding of sales proposals and profitability.
- Ability to understand customer workflows and recommend complete printing solutions.
- Strong analytical and market-development skills.
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue and gross-margin growth.
- New customer acquisition.
- Customer retention and repeat business.
- Sales pipeline and conversion rate.
- Territory/market expansion.
- Dealer and channel development.
- Collection and receivables performance.
- Customer satisfaction.
Key Competencies
- Business development
- B2B sales
- Digital printing industry knowledge
- Strategic sales planning
- Negotiation and closing
- Key account management
- Customer relationship management
- Market analysis
- Team leadership
- Commercial awareness
- Communication and presentation
- Target-oriented mindset