Job Description: Marketing Manager
Job Summary
We are looking for a strategic, creative, and results-driven Marketing Manager to lead and execute marketing initiatives that strengthen brand presence, generate qualified leads, support sales growth, and increase customer engagement.
The successful candidate will be responsible for developing and implementing integrated marketing strategies across digital and offline channels, managing campaigns, overseeing content and brand communication, coordinating with internal teams and external partners, and measuring marketing performance.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Create annual, quarterly, and monthly marketing plans and campaign calendars.
- Identify target audiences, market opportunities, and customer trends.
- Conduct competitor and market research to inform marketing decisions.
- Develop strategies for brand awareness, customer acquisition, engagement, and retention.
- Manage marketing budgets and allocate resources effectively.
Brand Management
- Maintain and strengthen the company’s brand identity and market positioning.
- Ensure consistency of brand messaging and visual identity across all communication channels.
- Develop brand guidelines and ensure adherence across marketing materials.
- Identify opportunities to enhance brand visibility and market recognition.
- Coordinate with creative teams, agencies, and vendors to deliver high-quality brand assets.
Digital Marketing
- Plan and manage digital marketing campaigns across relevant platforms.
- Oversee social media marketing, email marketing, website content, SEO, paid advertising, and other digital initiatives.
- Develop strategies to increase website traffic, engagement, leads, and conversions.
- Monitor digital campaign performance and optimize campaigns based on data.
- Stay updated on emerging digital marketing trends, platforms, and technologies.
Content & Communications
- Develop and manage content strategies across digital and offline channels.
- Oversee the creation of social media posts, blogs, articles, brochures, presentations, videos, case studies, and other marketing collateral.
- Ensure content is aligned with brand positioning and customer needs.
- Coordinate with designers, copywriters, photographers, videographers, and external agencies.
- Support internal and external communications initiatives.
Lead Generation & Sales Support
- Develop marketing campaigns that generate qualified leads and support sales objectives.
- Work closely with the Sales and Business Development teams to align marketing and sales activities.
- Develop lead-generation campaigns, landing pages, email campaigns, events, and promotional activities.
- Track marketing-generated leads and monitor conversion performance.
- Provide sales teams with relevant marketing materials, presentations, product information, and campaign support.
Events & Promotions
- Plan and execute exhibitions, conferences, networking events, product launches, workshops, and promotional activities.
- Manage event budgets, vendors, logistics, branding, and promotional materials.
- Coordinate with internal teams to maximize lead generation and brand exposure from events.
- Evaluate event performance and return on investment.
Agency & Vendor Management
- Manage relationships with advertising agencies, digital agencies, PR agencies, freelancers, printers, production houses, and other marketing vendors.
- Prepare briefs and ensure timely delivery of marketing projects.
- Evaluate agency performance, deliverables, and costs.
- Negotiate with vendors and ensure effective utilization of marketing budgets.
Marketing Analytics & Reporting
- Monitor and analyze marketing KPIs, campaign performance, lead generation, customer acquisition, and ROI.
- Prepare regular marketing reports and dashboards for management.
- Use data and customer insights to improve campaign effectiveness.
- Track website, social media, advertising, email, and lead-generation performance.
- Recommend improvements based on campaign results and market trends.
Team Management
- Lead, mentor, and manage the marketing team where applicable.
- Assign responsibilities, monitor deliverables, and ensure timely completion of projects.
- Encourage creativity, innovation, collaboration, and accountability.
- Support team development through coaching and training.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- MBA or postgraduate qualification in Marketing is preferred.
- 5–8 years of experience in marketing, brand management, digital marketing, or a related role.
- Proven experience developing and executing integrated marketing campaigns.
- Experience managing marketing budgets, agencies, vendors, and cross-functional projects.
- Strong understanding of digital marketing, content marketing, social media, and lead generation.
Key Skills & Competencies
- Strong strategic and analytical thinking.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Creative thinking with a commercial mindset.
- Strong understanding of digital marketing and marketing technology.
- Data-driven approach to campaign optimization.
- Excellent stakeholder and vendor management skills.
- Strong presentation and negotiation skills.
- Ability to manage multiple projects and deadlines.
- Leadership and team-management capabilities.
- Strong understanding of branding and customer engagement.
Key Performance Indicators (KPIs)
- Marketing-generated revenue and qualified leads.
- Lead generation and conversion rates.
- Brand awareness and market visibility.
- Website traffic and conversion.
- Social media engagement and audience growth.
- Digital advertising performance and ROI.
- Campaign performance against objectives.
- Customer acquisition cost and marketing ROI.
- Event leads and conversion.
- Marketing budget utilization and efficiency.
