Job Description: Sales Executive / Business Development Executive – Light Link
Job Summary
We are looking for a dynamic, target-driven, and customer-focused Sales Executive / Business Development Executive to drive sales and business growth for Light Link. The successful candidate will be responsible for identifying new business opportunities, developing customer relationships, generating leads, presenting lighting solutions, and achieving assigned sales targets.
The ideal candidate will have strong communication and negotiation skills, a proactive approach to business development, and an interest in lighting, electrical products, architectural lighting, or related solutions.
Key Responsibilities
Sales & Business Development
- Identify and develop new business opportunities across assigned markets and customer segments.
- Generate leads through cold calling, networking, referrals, online research, site visits, and industry contacts.
- Develop and maintain a strong sales pipeline to achieve monthly, quarterly, and annual targets.
- Visit prospective and existing customers to understand their requirements and present suitable lighting solutions.
- Prepare quotations, proposals, product presentations, and commercial offers.
- Follow up on enquiries, quotations, and proposals to convert opportunities into sales.
- Negotiate pricing, commercial terms, and delivery requirements within company guidelines.
- Identify opportunities for upselling and cross-selling relevant products and solutions.
Client & Relationship Management
- Build and maintain strong relationships with customers, contractors, consultants, architects, interior designers, developers, retailers, and other relevant stakeholders.
- Understand customer requirements and recommend appropriate products or solutions.
- Act as the primary point of contact for assigned customers and ensure a high level of service.
- Follow up after sales to ensure customer satisfaction and encourage repeat business.
- Resolve customer queries and coordinate with internal teams to address issues promptly.
Market Development
- Research market trends, customer needs, competitor activities, and new business opportunities.
- Identify potential projects and upcoming developments where lighting solutions may be required.
- Develop relationships with key decision-makers and project stakeholders.
- Maintain awareness of new lighting technologies, product developments, and industry trends.
- Participate in exhibitions, networking events, product launches, and industry activities as required.
Project & Order Coordination
- Coordinate with internal sales, design, technical, procurement, logistics, and finance teams to ensure smooth order execution.
- Follow up on customer orders, deliveries, installations, and project requirements.
- Ensure accurate communication of product specifications, quantities, pricing, and delivery expectations.
- Support project sales from initial enquiry through order closure and completion.
- Maintain accurate records of customer interactions, quotations, orders, and project status.
CRM & Reporting
- Maintain accurate customer and prospect information in the CRM or sales management system.
- Update sales pipelines, opportunities, activities, and follow-up schedules regularly.
- Prepare daily, weekly, and monthly sales activity reports.
- Track sales targets, conversion rates, pending quotations, and outstanding opportunities.
- Provide regular market and customer feedback to the Sales Manager.
Qualifications & Experience
- Bachelor’s degree or Diploma in Business, Marketing, Sales, Electrical Engineering, Interior Design, or a related field preferred.
- 2–5 years of experience in sales, business development, or a related customer-facing role.
- Experience in lighting, electrical products, building materials, interiors, construction, architectural products, or related industries is an advantage.
- Proven track record of meeting or exceeding sales targets.
- Valid driving license and willingness to travel for client meetings and site visits may be required.
Key Skills & Competencies
- Strong sales and business development skills.
- Excellent communication and interpersonal abilities.
- Strong negotiation and presentation skills.
- Customer-focused and relationship-oriented approach.
- Good understanding of sales processes and pipeline management.
- Strong prospecting and lead-generation capabilities.
- Ability to understand customer requirements and recommend suitable solutions.
- Strong follow-up and closing skills.
- Good commercial awareness and numerical ability.
- Self-motivated, target-oriented, and proactive.
- Ability to work independently and as part of a team.
- Good knowledge of MS Office and CRM/sales tools.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- New customer acquisition.
- Sales revenue and gross margin contribution.
- Number and value of qualified leads generated.
- Lead-to-customer conversion rate.
- Quotation-to-order conversion rate.
- Sales pipeline value and coverage.
- Customer retention and repeat business.
- Number of client visits and business development activities.
- Timely and accurate CRM/reporting compliance.
