Sales Engineer – Job Description
Job Title: Sales Engineer
Location: [Location]
Experience: 2–8 Years (or as required)
Employment Type: Full-time
Job Summary
We are seeking a motivated and technically competent Sales Engineer to drive sales growth by promoting technical products and solutions to customers. The ideal candidate will combine engineering knowledge with strong sales skills to identify customer requirements, provide technical recommendations, prepare proposals, and develop long-term client relationships.
Key Responsibilities
Sales & Business Development
- Identify and develop new business opportunities within assigned markets and territories.
- Generate leads through networking, client visits, referrals, and market research.
- Conduct customer meetings, presentations, and product demonstrations.
- Promote company products and services to consultants, contractors, industrial clients, and end users.
- Prepare and submit quotations, proposals, and tender documents.
- Negotiate commercial terms and close sales opportunities.
- Achieve monthly, quarterly, and annual sales targets.
Technical Support & Solutions
- Understand customer requirements and recommend suitable technical solutions.
- Review technical specifications, drawings, and project requirements.
- Provide pre-sales technical support and product selection assistance.
- Coordinate with engineering and operations teams to ensure accurate proposals.
- Respond to technical inquiries and clarify customer concerns.
- Conduct product training and technical presentations for clients.
Customer Relationship Management
- Build and maintain strong relationships with existing and prospective customers.
- Ensure high levels of customer satisfaction and after-sales support.
- Follow up on quotations, project opportunities, deliveries, and payments.
- Maintain regular communication with key stakeholders and decision-makers.
Market Analysis & Reporting
- Monitor market trends, competitor activities, and industry developments.
- Identify new projects and potential business opportunities.
- Maintain customer records and sales activities in CRM systems.
- Prepare sales forecasts, pipeline reports, and visit reports.
- Provide management with market feedback and growth opportunities.
Required Qualifications
- Bachelor's Degree or Diploma in Engineering (Mechanical, Electrical, Civil, Instrumentation, Industrial, or related field).
- Experience in technical sales, business development, or engineering support.
- Strong understanding of engineering products, systems, or industrial solutions.
- Ability to interpret technical drawings and specifications.
- Proven track record of achieving sales targets.
Preferred Technical Skills
- Technical product knowledge
- Proposal and quotation preparation
- Tendering and bid management
- Technical presentations and demonstrations
- Project sales and solution selling
- Cost estimation and commercial analysis
- Contract and negotiation management
Software Skills
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- AutoCAD (preferred)
- CRM software and ERP systems
Key Competencies
- Strong communication and presentation skills
- Sales and negotiation abilities
- Customer-focused mindset
- Problem-solving and analytical thinking
- Time management and organizational skills
- Ability to work independently and as part of a team
- Commercial and business awareness
Typical Deliverables
- Sales quotations and technical proposals
- Tender submissions
- Product presentations and demonstrations
- Customer visit reports
- Sales pipeline and forecast reports
- Market intelligence reports
- Revenue and sales performance reports
Key Performance Indicators (KPIs)
- Achievement of sales targets
- Revenue and profit growth
- Number of new customers acquired
- Conversion rate of leads to sales
- Customer retention and satisfaction
- Value of sales pipeline generated
- Tender success rate
- Collection and payment recovery performance
Working Environment
- Regular travel to customer sites, project locations, and client offices.
- Interaction with engineers, consultants, contractors, procurement teams, and decision-makers.
- Combination of field visits, technical meetings, and office-based reporting.
Career Progression
- Sales Engineer
- Senior Sales Engineer
- Key Account Manager
- Business Development Manager
- Sales Manager
- Regional Sales Manager
- Business Unit Manager
