Job Title
Digital Marketing Executive
Job Description
Position Summary
We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns that enhance brand awareness, generate leads, and drive business growth. The ideal candidate will have experience in digital channels, content marketing, social media, SEO, and paid advertising.
Key Responsibilities
- Develop and execute digital marketing campaigns across multiple online channels.
- Manage and optimize social media platforms, including content creation and community engagement.
- Plan and implement SEO and SEM strategies to improve website traffic and search engine rankings.
- Create, schedule, and monitor email marketing campaigns.
- Manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Monitor website performance using analytics tools and recommend improvements.
- Create engaging content for websites, blogs, social media, and email campaigns.
- Analyze campaign performance and prepare regular marketing reports.
- Conduct market research to identify trends, customer preferences, and competitor activities.
- Coordinate with designers, content creators, and sales teams to execute marketing initiatives.
- Maintain the company's online reputation and brand consistency across digital platforms.
- Stay updated on the latest digital marketing trends, tools, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing (fresh graduates with relevant certifications may also be considered).
- Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Familiarity with content management systems (CMS) such as WordPress is an advantage.
- Proficiency in Microsoft Office and digital marketing tools.
Preferred Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/PPC)
- Social Media Marketing
- Content Creation and Copywriting
- Email Marketing
- Google Analytics and Data Analysis
- Graphic design tools (Canva, Adobe Creative Suite) – preferred
- Video editing and basic multimedia skills
- Creativity and problem-solving
- Excellent communication and project management skills
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rates
- Return on Ad Spend (ROAS)
- Social media engagement and follower growth
- Search engine rankings for target keywords
- Email campaign open and click-through rates
- Campaign ROI
- Content performance metrics
Compensation & Benefits
- Competitive salary
- Performance-based incentives
- Health insurance and employee benefits
- Professional training and certification support
- Career growth opportunities
- Flexible or hybrid work options (where applicable)
